5 Best Authentic Souvenirs from Budapest

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We have a rule: If you buy it, you carry it. As a result, we limit our purchases to authentic souvenirs that are specific to the place we visited and, ideally, were made locally.

The trick is to find a genuine memento that embodies the culture and heritage of wherever you’re visiting. We hit the mother lode in Hungary – the most popular souvenirs from Budapest are actually produced and used there in daily life.

Where to buy Hungarian souvenirs online

Let’s face it: Browsing is fun on a trip, but buying souvenirs can be inconvenient. First of all, they take up a lot of space in your suitcase. But they can also break or “go missing” from a hotel room.

So, for your convenience, here are some Hungarian souvenirs you can purchase online.

top: Hungarian embroidery details. Bottom: paprika pepper, pile of ground paprika, and wooden scoop filled with paprika. Text overlay says "budapest best souvenirs to buy"

The 5 best souvenirs to buy in Budapest

Wherever you end up getting your mementos, here are the 5 best souvenirs to buy in Hungary. We’ve also added a bit about where you can buy them in Budapest to help save you some time.

woman shopping for Hungarian souvenirs in Budapest

1. Hungarian paprika

Inexpensive and easy to find, paprika is the perfect Hungarian souvenir for food lovers. Paprika is Hungary’s national spice and it is used everywhere in Hungarian cuisine.

Hungarian paprika is available in several varieties, from sweet to hot and everything in between. You won’t find smoked paprika though; that comes from Spain. Varieties include:

  • Csipos and eros are hot. Csipos is more pungent, eros is hotter.
  • Csemege and edesnemes are sweet and mild.
  • Feledes is half-sweet, half-spicy.
  • Use bright red-orange Rosza paprika to add intense color in your dishes.

For non-chefs who would prefer something more decorative, shops also carry strings of colorful peppers.

ⓘ TIP: The best place to buy Hungarian paprika is at a local grocery store. You’ll pay a fraction of what the souvenir stalls charge, you’ll have more selection, and it will be fresher and better quality.

shelves full of paprika and other souvenirs from Hungary.

2. Hungarian wine

Have you heard of Bull’s Blood wine? Guess where it comes from? Yep, Hungary. The country has 22 distinct wine regions and produces the full spectrum, from reds and whites to rosés and sparkling wines.

One thing’s for sure: You’ll have no difficulty finding quality wines in Budapest! They sell them at wine shops and liquor stores, as well as the corner market.

Hungary is so famous for its excellent wines that its Tokaj region is a bona fide UNESCO site. It’s also a popular tour from Budapest. Learn more here.

Tables and bottles of Hunarian wine in Budapest cafe

3. Palinka

A universal specialty throughout Hungary, pálinka is the generic name for a fiery-strong fruit brandy. We think these are some of the most unique Hungarian gifts, because of the variety out there. There are many flavors to choose from, including plum, apricot, and apple, so even if you find the drink overwhelming, you can still have fun trying to find a flavor that suits your palate.

For those who prefer a milder taste, taste Palinka is also available with honey. An added bonus is that pálinka is available in bottles of various sizes and shapes, which makes it an ideal gift.

four bottles of palinka on a table with a Hungarian building in the background

4. Handmade embroidery

Hungarians have a rich cultural heritage and they are especially proud of their needlework. Kalocsai (Kalocsa) embroidery is especially popular because of its distinctive bold colors, floral patterns, and rich textures.

All kinds of handmade items are available for sale in markets throughout the country, such as tablecloths, linens, serving towels, curtains, and even garments.

ⓘ TIP: Hungarian embroidery is sold upstairs at the Great Market Hall in Budapest, or find it online here.

Embroidered shirts in Budapest souvenir shop

5. Hand-painted porcelain

Anyone with an interest in porcelain will certainly know that Hungary produces one of the world’s most sought-after ceramics. Queen Victoria was so impressed by Hungarian porcelain that she ordered some for her palace.

One of the best-known manufacturers is Herend, which has been producing fine porcelain for decades. You can’t go too far in Budapest without seeing their classic, hand painted plates, ornaments, and other unique items. If you enjoy beautiful plates and vases, a book about Herend porcelain will be a helpful resource.

One thing we should mention is that you need to watch out for fakes. Be wary if the price seems very low. It’s best to buy from factory stores or from a registered stockist. They will give you a little card of authenticity with your purchase.

Small porcelain items travel well and make good gifts. Just ask the vendor to wrap it securely. For larger items, either buy your Hungarian porcelain online or ask the vendor to ship it to your home. The most important thing is to avoid the risk of damage while you’re traveling.

ⓘ TIP: Want a memorable shopping experience? Buy your souvenir at the Herend porcelain factory. It’s a popular day trip from Budapest, often combined with a visit to Lake Balaton, a popular holiday destination and the largest lake in central Europe. (Learn more here.)

souvenir porcelain in Budapest shop window

Where to buy souvenirs in Budapest

Choosing where to buy Hungarian souvenirs partly depends on what you’re going to buy.

  • If you’re shopping for mementos with a high price tag—like porcelain—check the higher-end specialty shops.
  • You’ll find the best-quality wines and palinka in a wine shop.
  • The Memories of Hungary shops in Budapest sell everything from cheap plastic magnets to fine Hungarian porcelain. Find locations here.

As a rule, the best way to avoid buying anything “made in China,” is to buy your Budapest souvenirs directly from small, local producers, mom-and-pop shops, or from shops which specialize in handmade crafts.

Best shopping streets in Budapest

The nicest place to start your shopping in Budapest is along the city’s two famous shopping streets Váci utca and Andrássy út. These two streets are Budapest’s versions of Fifth Avenue and Champs-Élysées, lined with designer names and top international brands.

If you plan to buy any higher priced items, bear one thing in mind: VAT (value added tax 27% in most most cases) is built into the price of most consumer goods and services. Save your receipts. Tourists can get refunds for most purchases that exceed 50,000 HUF.

Sidewalk and shops on Andrassy Avenue

Budapest Central Market Hall

If you want edible souvenirs, you’ll want to head to historic Budapest Central Market Hall. The colorful indoor market is lots of fun to explore and like a local shopping mall. Downstairs, you’ll find myriad stalls selling more variations of Hungarian paprika than you could possibly imagine. No wonder it’s a top Budapest attraction!

You’ll also find meat stalls selling other specialties that are easy to pack, such as small tins of goose liver paté. And for those who prefer drinking to eating, Hungarian wine and palinka are unique Hungarian gifts to consider.

ⓘ TIP: If you enjoy trying new cuisines, this walking tour is the perfect way to experience Budapest’s food culture. You’ll visit the indoor Central Market Hall to see the local produce, discover artisan food stores in the surrounding neighborhoods, and take part in a tasting session to sample many of Hungary’s delicious wines.

21 Don't-Miss Things to Do in Budapest

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Written by Linda

Linda is multilingual and has been to around 60 countries. Her insatiable love of travel, cuisine, and foreign languages inspired her to create As We Saw It with her husband Dan, a professional photographer. Her goal is to make travel easier for others and to offer a brief escape to another land.

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4 thoughts on “5 Best Authentic Souvenirs from Budapest”

  1. Hi Linda, Please could you give a rough idea of the cost of these souvenirs. I’ll be there next month and was wondering how much cash to keep aside for souvenirs.
    Thank you.

    • Hi Amrita, I’d budget about $5-$10 per item, unless you want to get the best wine or exquisite porcelain. Obviously, those can cost a fortune. Don’t get the cheapest paprika you can find, though, because cheaper paprika comes from China.

      We included a few Amazon links so folks could get a sense of what’s available. I hope that’s been helpful.

  2. Aaaaah the paprika! Can’t live without it! We always buy in bulk when it comes to spices and nothing beats the Hungarian paprika (the spicy one).

    • You’re smart to buy it in bulk Annika. We haven’t been able to do that now that we live in Asia, though come to think of it, we probably could get it online.


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